Susan strasser satisfaction guaranteed pdf

She has taught at the evergreen state college, princeton university, george washington university, and the bard graduate center for. The making of the american mass market new york, 1989, chapter 8. Her articles have appeared in the new york times, the washington post, and the nation. Satisfaction guaranteed the making of the american mass. A history of american housework1982, satisfaction guaranteed. An unprecedented look at that most commonplace act of everyday lifethrowing things outand how it has transformed american society. Cellophane, the new visuality, and the creation of self. The making of the american mass market by susan strasser 2004, paperback, revised at the best online prices at ebay. All these crises share a common origin in what may be described as a social metacrisis, induced by the way in which our society organizes its processes of innovation.

The making of the american mass market by susan strasser 1996, hardcover at the best online prices at ebay. The making of the american mass market, and waste and want. A history of american housework 1982, satisfaction guaranteed. Satisfaction guaranteed was written in 1989 to describe susan strasser s views on the tu. The profound transformations in everyday life that have accompanied the advent of a global consumer culture have rendered the past as alien. To find out, read susan strasser s satisfaction guaranteed, a remarkably detailed and illustrated history of the birth of massmarket technology in the u. The making of the american mass market 1989, and the forthcoming waste and want. The making of the american mass market by susan strasser pantheon. A history of american housework, satisfaction guaranteed.

A professor of history at the university of delaware, she lives near washington, d. Susan strasser a history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turnofthe century america. Our society is increasingly beset by what it interprets as global crises, of which the financial crisis, the energy crisis, and the global warming crisis are leading examples. Supported by many informative illustrations of package design, retail outlets etc. A social history of trash recently wrote an article for the guardian series united states of plastic detailng the american love affair with plastic. An artful attempt to document turnofthecentury forces that forever changed the us from a nation of shopkeepers, traveling salesmen, and neighborhood customers into a massmarket consumer society.

The making of the american mass market, pantheon, 1989. The making of the american mass market by susan strasser new york. History faculty in the news university of delaware. Zimmer journal of the academy of marketing science 2017 19. A social history of trash 1999have won a number of awards for their contributions to women. Susan strasser is an awardwinning historian and a distinguished lecturer for the organization of american historians. The challenges described in satisfaction guaranteed, susan strasser s articulate and engaging history of the american mass market, sound as. Google scholar pamela walker laird, advertising progress. The making of the american mass market reprint by strasser, susan isbn. Strassers modest book is an examination into the short history of trash. Strasser shows how important branding and advertising is for gaining consumers. Spine creases, wear to binding and pages from reading. Possible ex library copy, will have the markings and stickers associated from the library.

Susan strasser has been praised by the new yorker for retrieving what history discards. Susan porter benson, counter cultures urbana, 1986, chapter 34. A history of american housework and satisfaction guaranteed. The making of the american mass market reprint edition by susan strasser paperback, 339 pages, published 1995. The feminist reform of sex and society new york, 1980, pp. May contain limited notes, underlining or highlighting that does affect the text. The history of the popular culture associationamerican culture association and. The making of the american mass market by susan strasser. The making of the american mass market, and waste and. The making of the american mass market1989, and waste and want. Satisfaction guaranteed brings the subject of massmarket society out of the clouds of theory and down to earth.

This sweeping history provides the reader with a better understanding of americas consumer society, obsession with shopping, and devotion to brands. Satisfaction guaranteed by susan strasser, 9781588341464, available at book depository with free delivery worldwide. Satisfaction guaranteed the making of the american mass market susan strasser on. Susan strasser, richards professor emerita of american history in. Susan strasser is an awardwinning historian, a distinguished lecturer for the organization of american historians, and richards professor of american history emerita at the university of delaware. American business and the rise of consumer marketing baltimore, md, 1998. The democratic experience new york, 1973, chapter 10. The making of the american mass market 1989, and waste and want. Susan strasser is the author of the awardwinning never done. This course will focus on the history of ordinary americans from the civil war to the present. Susan strassers pathbreaking histories of housework and the rise of the mass market. An historical account of the development of the practice of marketing in the united states roughly covering the period 18901920. Household trash and american consumer culture 1999.

The second great transformation in the rural north, 18701930 1996. She looks into how the mass media was invented then immediately exploited by examining multiple companies including kodak, gillette, and crisco. Village voice literary supplement strasser shows how we have evolved into a consumer culture in which the creation of demand is central. Strasser is professor of history at the university of delaware. Buy satisfaction guaranteed by susan strasser online at alibris. American consumer culture possible topics for research paper. Psychological aspects of advertising, consumers, brand name products, sales. As virtually everything has become a commodity, modern values laborsaving, convenience, cleanliness, fashion, and newness itself have become primary. Richards professor of american history emerita susie strasser author of never done. She has been praised by the new yorker for retrieving what history discards. Cellophane, the new visuality, and the creation of selfservice food retailing ai hisano abstract this working paper examines how innovations in transparent packaging, specifically cellophane, in the midtwentieth century united states helped retailers to create full selfservice merchandising systems, including selling perishable food. The making of the american mass market and waste and want. The making of the american mass market washington, dc, 1989. It is a source book really, one that charts the successes of manufacturers marketing strategies.